James H. Bendall 3D Visual Artist
Californian beach house

This project focused on optimizing architectural visualization workflows through the strategic implementation of procedural modeling and advanced rendering techniques. By integrating parametric modifiers, specifically the Array tool and AEC procedural railing systems, I streamlined the creation of complex geometries while maintaining non-destructive flexibility.
Beyond technical execution, the project served as a deep dive into visual storytelling. I conducted research into composition, investigating the interplay between camera placement, focal lengths, and lighting hierarchies to elevate the narrative quality of each render. To conclude the pipeline, I refined my post-processing, utilizing professional color grading and compositing methods to achieve a high-fidelity, polished result.
Software Used
AutoCAD
3Ds Max
Corona Renderer
Photoshop


